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Hand-drawn sketch of a bike shop interior with display bikes, shelving, and checkout counter.

A home for bikes

Bike shop display with mountain and road bikes on OSB shelving against a slatted wall.
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Wheels & Co wanted a bike shop that didn’t feel like every other bike shop.

No clutter, no chaos. Just a down-to-earth, welcoming space with a twist.

We ditched white walls and slat boards for raw, natural textures. OSB panels became the hero for smart storage, while clay-painted walls softened the look, and black accents pulled it all together. Dimmable lighting keeps the focus where it belongs—on the bikes.

Community was at the heart of the brief.  A cozy café for catch-ups for cycling buddies and an open workshop where repairs happen in plain sight make the space feel social, not salesy.

This is more than a retail space — it’s a cool hangout for cyclists.

Wheels & Co wanted a bike shop that didn’t feel like every other bike shop.

No clutter, no chaos. Just a down-to-earth, welcoming space with a twist.

We ditched white walls and slat boards for raw, natural textures. OSB panels became the hero for smart storage, while clay-painted walls softened the look, and black accents pulled it all together. Dimmable lighting keeps the focus where it belongs—on the bikes.

Community was at the heart of the brief.  A cozy café for catch-ups for cycling buddies and an open workshop where repairs happen in plain sight make the space feel social, not salesy.

This is more than a retail space — it’s a cool hangout for cyclists.

“We were worried that the design might be a bit showy and not like us, but Sophie nailed our vision brilliantly. We could never have put this together by ourselves.”